February 05, 2013
Aizone is a Beirut based luxury department store which we have done the advertising campaigns for since 2010. The past the campaigns have always been black and white, but we decided to part with that identity restriction. As this Spring campaign is the first using color, we thought bright bold powders would be an appropriate and fun way to introduce color to the brand. We were inspired by the Holi Festival of Color which takes place every year in India in celebration of Spring. For the mens image, we hired a talented light painting artist to create calligraphic inspired type using light instead of a brush. The last installation we made is a giant typographic hair piece that we built and photographed in a garage space.
Art Direction, Design: Sagmeister & Walsh Photography: Henry Hargreaves Production: Group Theory / Ben Nabors Creative Retouching: Erik Johansson Hair Stylist: Gregory Alan Light Painting Artist: Dana Maltby Makeup: Anastasia Durasova Stylist: Don Sumada BTS Video: Brian Petchers
By: Jessica Walsh