Adobe Design Achievement Award poster - Work - Sagmeister & Walsh

Adobe Design Achievement Award poster

This student award poster depicts a designer creating an award-winning work out of paper coffee cups—running on pure caffeine as many design students do. Working with a modest budget, we called in many favors of friends such as producer Philip Haemmerle and architecture firm Loading Dock 5. We needed a studio with 30ft ceilings and scaffolding to get photographer Zane White up high enough to shoot the picture (as it turned out Zane was afraid of heights). We had a wooden floor constructed and then arranged 2,500 filled coffee cups with many helpers.