Halftone Satisfaction — The Luxe Project by moo.com
A collaboration with moo.com where 100% of net proceeds have gone to New York’s Coalition for the Homeless.
Our concept provides others with an easy way to speak their mind. Using a collection of seven sets of seven cards to be handed out to anyone you meet who either delights or annoys you. The fronts of the cards are solid black with a message to share, and the backs of the cards have a black dot pattern that builds from mostly white for the brighter sentiments, to a solid black for the darkest of messages.
- CREATIVE DIRECTOR: Stefan Sagmeister
- ART DIRECTOR: Jessica Walsh
- DESIGN: Lizzy Showman