Made You Look
Made You Look contains practically all the work we ever designed, including the bad stuff. Published as a paperback in a red transparent slip case. Removing the book from the red tinted transparent slip case causes the mood of the dog to worsen considerably; bending it over results in the title "Made You Look" (or in the other direction: dog food) showing up on the fore edge. Peter Hall wrote a very detailed text (for a design book), I included handwritten excerpts from my diary and many comments from our dear clients.
- Art Direction & Design: Stefan Sagmeister
- Design: Hjalti Karlsson
- Photography: Kevin Knight
- Size : Petter Hall